How to optimize your content from a strategic stand point within an SEO process? I cover it in this edition of Crawling Mondays with John Henry Scherck from Growth Plays and Suganthan Mohanadasan from Snippet Digital:   

• 01:05 What are the most common content mistakes in an SEO process 
• 12:48 Which are the building blocks for successful search optimized content 
• 20:00 Aligning content optimization with demand generation 
• 22:38 What are your favorite content optimization tools?  
• 29:20 A heads-up on over-relying on content optimization tools metrics 
• 34:50 A last content optimization tip  

#ContentOptimization #ContentStrategy #SEO