Whether we’re discussing copy, conversions, landing pages, SEO, content marketing, etc., headlines nearly always come up as a crucial piece of the puzzle.

But not all headlines are the same.

The type of headline you use on a landing page isn’t the same as you would use for a blog article.

The type of headline that will create engagement with your content is not the same that will close a sale.

There are a wide variety of headline “rules” out there, but which ones apply to landing page headlines vs. headlines seeking social shares?

Do you know the difference?

Can you think of a good rule for blog headlines that would be TERRIBLE on a landing page?

If not, you’ll want to listen to this.