Robert Cialdini’s famous book Influence: The Psychology of Persuasion is a staple of any business-oriented must-read list.

You’ve read the concepts before and you’ve probably even seen the full list of principles on numerous occasions.

Reciprocity, Consistency, Social Proof, Liking, Authority, & Scarcity

These principles tend to dictate the way we behave in society, and we can use them to identify and predict human behavior. Today we are going to talk specifically about how these 6 principles of persuasion can be applied for the purpose of increasing your business’ online conversions.