Did you know that conversion optimization can actually decrease your profit?

When you run tests, it’s easier than you might think to misinterpret the results and make faulty conclusions.

The “winner” that you pick might end up being the long-term loser if you’re not careful.

Equally as bad, if the lessons you take from that test are incorrect, you will multiply your losses as you implement tactics based on those bad conclusions elsewhere in your business.

If you’ve never taken an introductory statistics course, don’t worry — I have you covered. We’ll also go over the ways statistics in your split tests can be deceiving.

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