“Ugly websites convert better than pretty websites.”

Anyone who has been around marketing or conversion optimization for long has heard that.

It’s a very simplistic view of website design, but it’s not completely incorrect.

The typical “ugly” website looks like it was designed 10 years ago by a high school computer whiz.

Despite being hideous to any designer, there are some incredibly popular and/or high-converting ugly websites out there.

So before you go spend 50% of your budget on a new updated website design, let me show you why ugly designs are often best from a user’s perspective.

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