In this episode, we meet Mike Batiste, Managing  Partner at Five Eighty, a Commerce Marketing Agency that stands at the intersection of digital and physical retail experiences, customer impact, right-now responsiveness and forward-looking vision. Mike shares how the collaboration of Five Eighty with ProCFO Partners, under the guidance of ProCFO Tom McNiff, has improved their operations and project management. We talk about how together Five Eighty accomplished years worth of financial foundational work in just months, the value of accurate forecasting in such a dynamic marketplace as marketing and retail, and how ProCFO Partners has helped Mike and his team have replaced worry and anxiety with resolve and confidence. The results have been critical in adapting to consumer behavior changes and leveraging new technologies, ultimately advancing their offerings to clients. Featuring Mike Batiste

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