Pricing strategies can make or break a business, impacting everything from profitability to market positioning. In today's discussion, we explore the nuances of optimizing pricing strategies, including why it's essential to think first about your product's value (not just costs or margins) and align it with customer segments. Philippe Touzot helps us understand pricing effectively while considering competitor positioning and customer psychology. We also highlight how different pricing tiers and options can impact greater potential in your market. Whether you're rethinking your approach or fine-tuning your pricing, this episode will help you set or keep your business on the right path. Featuring Philippe Touzot.

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