Does your customer experience create conversation?

Word-of-mouth influences 90% of B2B purchases. Way more than in B2C.

We don't often think about creating conversations with, or among, our audiences. But human engagement is all about real conversations, and those conversations are triggered by exceptional experiences.

I interviewed Jay Baer about the brilliant idea of “talk triggers” on our very first episode of the Creating Connections podcast.

A talk trigger is an operational choice designed to create customer conversations. Something you do differently in your business because you want customers to tell other people about your brand. 

Tune into this episode to hear why competence isn’t enough, how to develop your own talk triggers, and the curious reason why Jay lets his clients choose which suit he wears.