12. The Rise of ABM: It’s Time to Split Your Funnel w/ Lauren Mead
Released Wednesday, 4th December 2019
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12. The Rise of ABM: It’s Time to Split Your Funnel w/ Lauren Mead
12. The Rise of ABM: It’s Time to Split Your Funnel w/ Lauren Mead
Wednesday, 4th December 2019
Good episode? Give it some love!
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Curious about converting larger deals faster with an account-centric approach?
Who isn’t?
There might be a few key factors you’re leaving out of your strategy, however.
In this episode of Creating Connections, the CMO at TimeTrade — Lauren Mead — tells us how her team is making valuable connections with decision-makers of key accounts.
Plus, we talk about:
- How the TimeTrade team overcame the challenges of transitioning to ABM.
- How to build a prioritization model for key accounts.
- Using direct mail effectively in an account-centric approach.
For more content and episodes, check us out on Apple Podcasts and be sure to subscribe to our YouTube channel.
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Creating Connections
Creating Connections is about finding the human touch in a digital business world. The voices of marketers and sales reps can become a sea of faceless noise that would-be customers drown in. Finding a way to stand out and connect with buyers on a personal level—and earn their trust—is more important than ever.If you’re looking to connect and engage with your audience in truly memorable ways, this podcast is for you. We explore the delicate balance between brand and demand, capitalizing on new digital channels such as chatbots and video, and bringing the human element back into B2B marketing and sales.#VideoInFocus, a dedicated sub-series, dives deep into the expanding role of video in helping businesses create better connections with a focus on video content strategy, video for inbound and digital marketing, conversational video, and scaling in-house video production.Join Podchaser to...
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