5. Humanizing Sales and the Power of Organizational Gravity w/ Dianna Gearin and Shawn Karol Sandy
Released Thursday, 12th September 2019
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5. Humanizing Sales and the Power of Organizational Gravity w/ Dianna Gearin and Shawn Karol Sandy
5. Humanizing Sales and the Power of Organizational Gravity w/ Dianna Gearin and Shawn Karol Sandy
Thursday, 12th September 2019
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Frankly, computers don’t buy anything — people do. So let’s stop treating them like robots.
In this episode of Creating Connections, Shawn Karol Sandy & Dianna Geairn discuss how we got here, to this mindset of selling like robots, and share their thoughts on how B2B companies can sell to humans.
(Shawn is the CRO at The Selling Agency, and Dianna is the Co-founder of TradeShow Makeover)
What we talked about:
- Selling to humans, even in B2B
- Earning buyer’s trust
- How we’ve created robotic, factory-driven sales processes
Resources from the podcast episode:
- Shawn & Dianna’s YouTube Series, The SellOut Show
- Alayacare
This is from a Creating Connections podcast episode. Check us out on Apple Podcasts or Spotify, or subscribe to our YouTube channel.
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Creating Connections
Creating Connections is about finding the human touch in a digital business world. The voices of marketers and sales reps can become a sea of faceless noise that would-be customers drown in. Finding a way to stand out and connect with buyers on a personal level—and earn their trust—is more important than ever.If you’re looking to connect and engage with your audience in truly memorable ways, this podcast is for you. We explore the delicate balance between brand and demand, capitalizing on new digital channels such as chatbots and video, and bringing the human element back into B2B marketing and sales.#VideoInFocus, a dedicated sub-series, dives deep into the expanding role of video in helping businesses create better connections with a focus on video content strategy, video for inbound and digital marketing, conversational video, and scaling in-house video production.Join Podchaser to...
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