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Kindling Theory:

This theory is to help you not lose sight of the importance of the people in your life that already support you along the way!

We must use kindling to start our big and bold fires for others to gather around and enjoy.

We should take that same approach when it comes to our brand anthems in our marketing.

Don't lose sight of the power of the people who are already supporting you. 

Activating them along the way is a surefire way to bring them closer to your brand and to allow them to become ambassadors of your message!!

Growing your message, penetrating the hearts of others and increasing the ripple effect of empowerment that comes from you walking in your purpose.

I hope you enjoy!

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