From buying a badge-making machine to hiring 100 people.

Charlotte heads up the creative and marketing at Awesome Merch - a custom print and merchandise business she co-founded way back in 2005, when business partner Luke and she went off to university in Leeds. Since then, Awesome Merch has gone from 2 people in a bedroom, to over 100 people in two locations across two continents, and from one product to over 650, almost all produced in-house.

In this episode we discuss Charlotte's favourite subjects at school, rewarding effort versus rewarding achievement and creating an awesome business that scaled rapidly whilst Charlotte was still at university!

Support the show