“The first piece of advice that I give a client is ‘stop selling.’ And what I mean about that is, sales in the traditional sense of the word don’t work; people are engaging in behaviors that don’t work for most small business owners. It’s much more natural to engage in building relationships.” – Diane Helbig

The finer details of this episode:

• Discussion on the ineffectiveness of traditional sales techniques
• Hiring salespeople with industry-specific knowledge and curiosity 
• Shift toward educating potential clients and being a trusted source
• Uncovering reasons for clients not being a good fit

Episode resources:

• Summit Virtual CFO by Anders website: https://www.summitcpa.net/
• Email us with questions or if you’d like to be a guest on the show: [email protected]
• This Quiz Will Tell You What Financial Help Your Business Needs: 

https://rxkebp5191f.typeform.com/summitquiz?typeform-source=statics.teams.cdn.office.net

• https://www.helbigenterprises.com/
• https://www.linkedin.com/in/dhelbig/