"Most agencies try to market the solution and convince clients that they're the best. What they should do is market the problem, and then they become the default solution." - Logan Lyles

The finer details of this episode:

• Challenges in allocating resources for agency marketing efforts, especially during uncertain economic times
• Systematic approach to generating new pipeline and positioning in the market
• Leveraging people as the product and face of the brand, thought leadership, client testimonials, and case studies to build credibility and attract business

Episode resources:

• Summit Virtual CFO by Anders website – https://www.summitcpa.net/
• Email us with questions or if you’d like to be a guest on the show – [email protected]
• This Quiz Will Tell You What Financial Help Your Business Needs! https://rxkebp5191f.typeform.com/summitquiz?typeform-source=statics.teams.cdn.office.net
• Teamwork https://www.teamwork.com/
  • The State of Agency Operations Report | Teamwork
• https://www.linkedin.com/in/loganlyles/