A fine example of making our response to the climate crisis both local and tangible! This is the final episode in an accidental three-part series on creating work that inspires action for the planet. 

I chatted with two of the brains behind The Woodland Trust's new campaign - Hanisha Kotecha and Josh Dickins, of creative agency Creature. 

We covered a lot:

• Favourite trees
• Trees as the UK's climate emergency response
• A wildly collaborative way of working
• Measuring success (number of trees planted and homes not underwater)
• Unexpected brand voice (sardonic but not unhelpful)
• And much, much more!

Links
Watch the ad
The Woodland Trust
Creature