In this episode, James speaks to Parry Malm, CEO of Phrasee. A pioneer of AI copywriting, he co-founded Phrasee five years ago and has since worked with some of the world's most recognized brands including Ebay, Groupon and Virgin. Phrasee uses AI to generate marketing copy, which they say is better than what a human can produce - and this is used for newsletters, social media, push notifications and more.

In his latest book ‘‘The Language Effect: Why AI-Powered Copywriting is a marketer’s (new) best friend’, he presents a new rule book for marketing in the digital age

In this conversation, Parry explains why the best marketing campaigns need to be both human and machine driven to create shared experiences that can be understood at scale; argues his goal was never to create “General AI”, but specific tools that allow marketing teams the time to be creative; and he encourages more businesses to be transparent and show what they stand for by having a public facing AI ethics policy.