Analytics is foundational in your audience targeting, website optimisation, and content strategy yet most people don't even know what the metrics mean. Today we talk about the ones you need to know.

What's In This Episode?

Sources (3:25)Page Views (7:35)Sessions (10:15)Page Views per Session & Sessions per User (11:03)Average Session Duration (12:17)Bounce Rate (14:03)Exit Pages (18:10)Search Terms (19:30)Site Search Tracking (21:10)Goals (22:20)Users & Behaviour Flow (24:15)