This week on the podcast we chat to Tarik Fontenelle, a researcher, anthropologist and co-founder of strategic insight agency, ON.ROAD. Based in London, Tarik and his team investigate the thoughts, passions and trends driving young people – anywhere from Bow to Bolivia – helping brands create advertising campaigns and products that really resonate with them. In this episode, Tarik tells us more about how his research for Nike laid the foundations for the Nothing Beats a Londoner campaign, the people skills needed to be an anthropologist and he how he knew research was his dream job while still in his teens.