How did a food documentary light the spark for an app designed to address climate change? When Sanchali Pal was in college, she started tracking her carbon footprint in a spreadsheet after seeing Food, Inc. It changed her perspective on consumption and made her realize she wanted to be more intentional about it.

An idea started brewing as she slowly figured out how to live more sustainably in her own life. Several years later in business school, she thought the spreadsheet idea could be something that helped other people who wanted to live more sustainably but didn’t know where to start.

What if there was a tool that helped people manage their emissions, even down to zero? What if you could manage your carbon impact like you track costs or calories in a financial or weight loss app (or any other metric in life)?

So the idea of Joro was born. Joro is an app that automates personal carbon emissions tracking. With it, you can reduce and offset emissions behind everything you buy.

As its founder and CEO, Sanchali set out on a mission to help individuals everywhere intentionally and efficiently manage their climate impact. Through the app, her team works hard to make a Net Zero lifestyle possible and establish an accessible community of like-minded individuals worldwide. Though it hasn’t been easy, they’ve already made strides in the U.S. and have plans to expand this year to Canada and the U.K.

In this episode, she talks with Sam about creating the app, starting the company amidst the beginnings of the pandemic, the challenges she faced with funding, and how Joro helps consumers not only reduce their carbon footprint but save money in the process.

Joro:

Instagram: https://www.instagram.com/joroapp/?hl=en

Download: https://www.joro.app/

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