In this clip taken from episode 12, James talks about how he planned to maintain the traditional image we all have of Coke, the Coca Cola archives, and how the Share a Coke campaign took a risk in replacing its primary logo with people's names 🙌

In the full episode we chat about James’ journey within the industry, from co-founding creative agency Attik at the age of 19 from his grandma’s house, to being the face of design and creativity at one of the worlds most recognised brands (and loads more!).