Welcome to “Creativity Matters!”, a podcast on creativity and innovation.

In a world where creativity and innovation are heralded as key components for staying competitive and gaining an edge in the market, it's crucial to truly understand these concepts. Are creativity and innovation just buzzwords, or can they be harnessed and managed effectively?

Join us on this podcast as we embark on a quest to answer these pressing questions. Through engaging discussions with professionals spanning diverse fields, we'll unravel the intricacies of creativity – how it operates, what influences it, and the practical tools we can employ to nurture and manage it in our daily lives and workplaces.

I'm your host, Federica De Molli - Associate Professor at the Department of Leadership and Organizational Behaviour at BI Norwegian Business School - and I have the pleasure of taking you on this journey towards the exploration of creativity!

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