April Dunford is the author of the best-seller, Obviously Awesome, How to Nail Product Positioning so Customers Get It, Buy It, and Love It. April spent the first 25 years of her career as a startup executive running marketing, product, and sales teams. During that journey, April positioned, repositioned, and launched 16 different products.Today, April is a business owner. She's an independent consultant, and she's worked with more than 100 early and growth-stage startups to help them position their products.In this episode, you'll learn

How she built her consulting business

How she attracts high-caliber clients

The process she uses to qualify them

And April's experience publishing her 1st book

Full transcript and show notesApril's Website / Twitter / Instagram / YouTube / LinkedIn***CONNECT📬 Subscribe to the newsletter📫 Get my Professional Creator Crash Course (free)🧰 Get my full gear list (free)🐦 Connect on Twitter📸 Connect on Instagram🙏 Make a guest or mailbag request📝 Check out our curated Playlists***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on SpotifyLearn more about your ad choices. Visit megaphone.fm/adchoices