Authenticity in social media marketing is important, especially when trying to capture the attention of a TikTok audience. We spoke to Co-Founder of MushStudios, Jacob Winter, about staying unqiue when creating a brand. We we're interested in seeing how Mush used TikTok to Leverage there business during the pandemic, and the process behind running a rug focused design studio. FIND JACOB: https://www.linkedin.com/in/jacob-winter-9a94b31a1/https://instagram.com/jacobwinterrMENTIONShttps://www.instagram.com/mushstudiosny/https://www.tiktok.com/@mushstudios?lang=enhttps://mushstudios.coFIND ANNA:https://www.linkedin.com/in/aesullivan2010/https://www.instagram.com/anna_sullivan10/FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.cohttps://www.instagram.com/thecreative_exchange/https://www.linkedin.com/company/6459032/