Data is a competitive advantage. But, while collecting data has become easier with new technologies, it’s also expanding the sales tech stack. With that, do you have an effective data strategy that is serving as the foundation for smart business decisions and operational efficiency? With sales ops experts from Iterable and Leanplum, this session is all about learning how to build a sustainable data strategy to streamline workflows and optimize revenue. Topics include:- How to align your data strategy with your go-to-market strategy- How to establish a process for data integrity and data governance- How to transform data into powerful insights and track key KPIs