In this episode of The CRO Spotlight Podcast, Warren Zenna engages in a candid conversation with a seasoned expert in the revenue space - Frank Nardi, who is the CRO at Cin7.As they navigate through topics like the "Golden Age of SaaS" and the

Striking the Balance Between Happy Investors and Satisfied Customers with Lawrence Lanzilli

7 days ago 45m 19s

In this episode of the CRO Spotlight Podcast, we delve into the multifaceted role of a Chief Revenue Officer. The conversation explores the challenges CROs face in navigating the demands of different stakeholders while ensuring the company's lo

Revenue Operations, CROs and Treating Customers like your Children with Dana Therrien

Apr 22nd, 2024 45m 52s

In this episode of the CRO Spotlight podcast, host Warren Zenna dives into the critical role of Chief Revenue Officers (CROs) with special guest Dana Therrien, Head of Revenue Operations for Anaplan.Warren and Dana explore the challenges faced

How CROs can use Negotiation Skills to Build Aligned Organizations - with Sanjay Yadav

Mar 28th, 2024 1h 2m

In this episode of The CRO Spotlight Podcast, Warren Zenna welcomes Sanjay Yadav, expert negotiation and sales training consultant, to the podcast. With over 26 years of corporate experience across various industries and regions, Sanjay brings

Brand Safety, AdTech and the death of the Cookie with Joe Zappa

Mar 17th, 2024 42m 8s

Join Warren Zenna, founder and CEO of the CRO Collective, in another episode of the CRO Spotlight Podcast. This week, Warren engages in a thought-provoking discussion with Joe Zappa, founder of Sharp Pen Media, specializing in marketing strateg

RevTech and Silos - How to Manage the Tech Stack Morass with Sandy Robinson

Mar 10th, 2024 39m 29s

Join Warren Zenna, founder and CEO of the CRO Collective, as he dives into the world of revenue success in this episode of the CRO Spotlight Podcast. In this engaging discussion, Warren welcomes Sandy Robinson, Senior Vice President of Revenue

Parallels in Misalignment in Business and Education with Bob McDowell

Mar 3rd, 2024 39m 17s

Join Warren Zenna, founder and CEO of the CRO Collective, for another enlightening episode of the CRO Spotlight Podcast. In this installment, Warren welcomes Bob McDowell, Senior Vice President of Leadership Organizational Health at CESO, to ex

Musings on the Value of Change, Technology and Innovation and of course AI - with Tom Goodwin.

Feb 6th, 2024 59m 22s

Welcome to the CRO Spotlight Podcast, where we delve into the strategies, insights, and challenges of achieving sustainable and scalable growth in today's dynamic business landscape. In this episode, we explore the world of Chief Revenue Office

The Power of establishing thought Leadership with Steve MacDonald

Jan 22nd, 2024 51m 58s

Welcome back to the CRO Spotlight Podcast! In today's episode, we delve into the world of content marketing and thought leadership strategies with a special focus on chief revenue officers and B2B businesses. Our guest, Steve MacDonald, founder

Who Owns Go-To-Market? CMO or CRO? With Anastasia Pavlova

Jan 11th, 2024 50m 37s

Welcome to the CRO Spotlight Podcast! In this episode, we dive into an insightful conversation between host Warren Zenna and guest Anastasia Pavlova, a seasoned CMO and startup CRO with extensive experience in technology marketing. The discussi

The Evolution of OKRs: How to Inspire your teams to become Leaders with Paul Niven & Chris Wollerman

Jan 1st, 2024 46m 7s

Welcome to the CRO Spotlight Podcast! In this episode, we dive into the world of chief revenue officers and organizational growth with a focus on goal setting and OKRs. Our guests, Paul Niven and Chris Wollerman, bring a wealth of experience in

Why Chief Revenue Officers are the most critical role in B2B with Tamara McMillen

Dec 17th, 2023 53m 1s

Welcome to the CRO Spotlight Podcast! In this episode, we dive into the world of revenue operations with our special guest, Tamara McMillen. Get ready to explore the dynamic roles of Chief Revenue Officer (CRO) and Chief Marketing Officer (CMO

Building a Marketplace of Expertise for a World of Complacency with Julia Nimchinski

Dec 8th, 2023 40m 45s

Welcome to the CRO Spotlight Podcast! In today's episode we delve into a thought-provoking conversation between Warren Zena, CEO of the CRO Collective, and Julia Nimchinski, founder of Hype Cycle and the Hard skill Exchange. The discussion cent

The Role of Chief Revenue Officer and how to resist the pull of Sales with Duane DuFault

Nov 22nd, 2023 56m 3s

Welcome back to another episode of the CRO Spotlight Podcast! In today's episode, we dive deep into the world of Chief Revenue Officers (CROs) and their impact on B2B businesses. Our guest, Dwayne Default, is a seasoned CRO coach and go-to-mark

From Oil Changes to Global Revenue Enablement leadership: how grit, tenacity, and self determination builds endless possibilities

Nov 10th, 2023 52m 2s

Welcome to the CRO Spotlight Podcast! In this episode, we delve into the dynamic world of revenue enablement with special guest Teri Long, VP of Sales and Revenue Enablement at Mindtickle. Throughout our conversation, we explore Teri's fascinat

Death of the salesman? - Two old salts reminisce on door to door hustle and the lost art of relationship building

Oct 24th, 2023 46m 53s

Welcome back to the CRO Spotlight Show! In today's episode, Jim Wexler joins the show and we dive into the realm of sales and the importance of genuine connections in the modern business world. Jim shares his insights on salesmanship, the art o

Value Selling Methodology: Empowering Customer-Facing Teams for Consistent Conversations

Sep 25th, 2023 51m 58s

Welcome back to another episode of the CRO Spotlight Show, where we dive deep into the world of sales and revenue optimization. In today's episode, we have the pleasure of speaking with Carlos Nouche and Lisa Schnare, industry experts in value

Sales Leadership: Understanding the Shift from Head of Sales to Chief Revenue Officer

Sep 16th, 2023 42m 55s

Welcome back to CRO Spotlight Show, the podcast where we delve into the world of sales, startups, and revenue growth. In today's episode, we explore the complexities of career progression within the sales field and the intriguing role of the Ch

Do CRO Robots Dream of Sales Funnels? How AI will change the life of CROs forever with Heidi Messer

Jul 7th, 2023 58m 7s

In the latest episode of the CRO Spotlight Podcast, we talk with Hiedi Messer, Founder and CEO of Collective[i] an AI-enabled revenue forecasting platform.This episode is brought to you by Growth ForumGrowth Forum is a place to Connect, Learn a

Using Leverage to Activate Revenue Function Alignment, w/ Kevin “KD” Dorsey

Jul 6th, 2023 47m 38s

In this indepth episode, I spoke to the great Kevin KD Dorsey about how "revenue" is distinct from Sales and how Revenue Functions can activate their partnerships to maximize their expertise.This episode is brought to you by Growth ForumGrowth

Do Customer-Centric RevOps Leaders Make Better CROs?

Apr 17th, 2023 51m 15s

In this great episode of the CRO Spotlight Podcast, we talk to Jackie Rousseau-Anderson, CRO of BlueConic about how data analytics leaders make great CROs - and how they tackle the "sales stigma" that comes with the role. Connect with Jackie:L

The Rise of RevOps and The Data Driven CRO

Apr 16th, 2023 44m 31s

In this episode of the CRO Spotlight Podcast, we are joined by Rosalyn Santa Elena, Founder, and CEO of The RevOps Collective. Rosalyn is the leading voice in the RevOps space and has an enormous amount of insight into the meteoric growth of th

Understanding the Revenue Function as a CRO with Steven Schmidt

Apr 5th, 2023 45m 18s

During this episode of the CRO Spotlight show, Warren chats with Steve Schmidt who shares his experience as a Chief Revenue Officer (CRO) and discusses the importance of fully understanding how revenue functions within an organization.Steve, sh

The Evolution of Prospecting with Mike Schumann

Mar 7th, 2023 48m 4s

How do you prospect in a declining market? Prospecting is evolving. Top of funnel pipeline creation is essential to enabling growth but the strategies that worked yesterday need to change in order to be successful in 2023 and beyond. During thi