CRM stands for “Customer Relationship Management”, so why is so much CRM focused on short-term revenue increase? Krzysztof Szymanski, CRM lead for global tour providers GetYourGuide, thinks CRM managers are getting things wrong by treating customer relations as short-term flings rather than long-term relationships.

Relationship building requires data, creativity, and consistent brand vision and voice. Today’s CRM managers have unparalleled access to customer data, however, by not prioritizing creative data activation as part of a consistent long-term brand vision they aren’t retaining their customers as well as they could be.

Don't miss your chance to hear and see more of Krzysztof Szymanski at the Heroes of CRM Conference 2020 (https://www.heroesofcrm.com), Germany's largest CRM conference, on March 20 in Berlin. Don't miss your chance to grab a ticket. Using the code HERO2020, you get 25% off until the end of February.

https://www.crossengage.io/11-krzysztof-szymanski-crm-lead-getyourguide/