There are probably only a few marketing experts who start in the gaming sector, then sell beauty products and end up in the luxury fashion business. We had the chance to meet one of them: Mark Ralea.

While he first worked on building up and destroying gaming communities, he then moved to the beauty box supplier Glossybox. There, as CMO, he was responsible for an entirely different target group, but in the end the same task definition. Whether it is about gamers or regarding a subscription model for beauty products, the special relationship to the community plays a decisive role. After his promotion to managing director and ultimately the sale of Glossybox, he now runs the traditional family business Stylebop, the largest online shop for designer fashion in Germany.

www.crossengage.io/podcast-6-mark-ralea/