I got some awesome updates on whats going on.  First of all thanks everybody for leaving comments and reviews! I really appreciate it and I want to make sure I improve and make adjustments as I’m going. Because I want to serve you guys at the highest level I can, so I’m open to any feedback, ideas, questions… and stuff like that.   Alright, today we are talking about the top two marketing tools successful marketers use.   If you look at the top marketers in different industries, you’ll notice that these tools are used every single day and I’m excited to show you how you can use them in your MLM business to easily increase your sales     So a couple of months ago my wife lost her silicone ring… she was wearing it when we go hiking, skiing when we are on the road… anyway, she went to the beach in California and when she came back home she realized she didn't have her ring… And I knew she was upset because it was her favorite…   I didn't wait long and went online to shop for a new ring…  I found a few really cool designs… and so I started comparing them,   It was a tuff choice, but I really liked this pink ring so I click add to cart and at the check out I noticed it said something like: “Hurry there is only two more in stock…” And I was like okay I guess people like this one that they are almost out.. I better hurry and get in on this…   So why am I telling you this? What happened is that little note “Hurry. Only two left in stock..” was an example of urgency and scarcity…    “Scarcity is the phenomenon where, when a product or service is limited in availability (or perceived as being limited), it becomes more attractive. This makes sense in a traditional economic way, where less supply and more demand drives up prices. It also makes sense on an intuitive level. When mom said you couldn’t have a toy, didn’t you want it more?” “So it’s a psychological trigger, and it’s easy to understand from an intuitive level. What are the actual mechanisms behind this tactic, though?”   One of the most well-known scarcity studies was conducted by Stephen Worchel in 1975. He and his colleagues offered to study participants cookies in a jar.    One jar had ten cookies in and the other jar had two cookies.    Participants preferred the cookies from the jar with two in it, even though the cookies in both jars were identical.   Since then, much research has supported the effectiveness of scarcity in the marketing world as well. As a 2015 research paper said, “When something is rare, it’s alluring–true whether you’re talking about precious gemstones or a pristine edition of the first issue of Action Comics (which introduced Superman).  And psychologists have long known that you can make a consumer Good more desirable by making it appear rare.” Why is this? Much of it comes from the fear of missing out (FOMO).   FOMO is defined as a “pervasive apprehension that others might be having rewarding experiences from which one is absent. It is characterized by the “desire to stay continually connected with what others are doing.”   As you’ll see scarcity is heavily predicated on the idea that others desire the product/service, and that in order to get in on the goods, you’ve gotta act now.   It’s not always a simple function of FOMO, however.    We seem to have a fear of asymmetrical control as well – it’s why you want what you can’t have.   For example, there was a study where women were shown a photograph of their potential dream man.    Half of the women were told the guy was single and the other half were told he was in a relationship.   The results: 59% said they would be interested in pursuing the single guy, but that number jumped to 90% when they thought the guy was taken.   If something is rare, or unattainable, we want it more.   Scarcity doesn’t always work, though. It’s not a silver bullet.   It can even hurt your business if you're using it wrong   Basically, if people have a higher knowledge of persuasion or more exposure to scarcity claims, they’re less likely to value that product more.    “when consumers interpreted scarcity claims as a sales tactic, the positive effect of scarcity claims on product evaluation would be diluted.”   SO if the scarcity is BS and your customers are smart, it’s gonna hurt more than help.   There are generally two types of scarcity you can use to increase sales:

• Quantity-related scarcity (2 seats left at this price)
• Time-related scarcity (last day to buy)

  In MLM industry there is a lot of competition… The more distributors your MLM gets, that's how many people you are competing with… Just think about it..  There is all these people who have the same exact product and same exact comp plan…  Most of them use same exact scripts and everyone has the same duplicated website.   At this point, if you feel like you are in competition with everyone else, don’t panic…  I want to show you how you can be different and unique.  I’ll teach you how you can make yourself and your team stand out and crush it…   So I want you to think of a few things… First I want you to think of what could make your product rarer…  Meaning what could you come up with, that could add urgency to buy your product...    For example, Lets say you are marketing supplements… based on the reviews and sales you can easily come up with flash sales/weekly discounts on certain products/ black Friday sales/holiday sales..   If you have samples to give away, you can create scarcity around that saying that you only have a limited amount of samples… Does this make sense?   Another thing I want you to start thinking is… think of your opportunity as if it was a product.  What could you do to make it stand out? Since your upline and downline has the same opportunity..  you're competing with them, and when someone is deciding whether they should join you or someone else in your company, that's when they usually start looking at what else you have to offer…   So think about what is it that you can offer that will help them make a better decision… It could be a piece of training that only your team gets or a book, or maybe you want to offer them some kind of bonus…like t-shirt or a pin, it doesn't have to be anything big… but the more value you can add to your offer, the better… Make a list of what you can offer… Maybe you have awesome notes from a training you had to pay for… you can go and package it up in a PDF file and give it to everyone who joins your team…   Your goal with this is to figure out what do you have and can give a new rep to help them get started and set them up for success…   So when you are pitching your opportunity you're going to say that “When you join my team, you are going to get (everything your company offers in a starter package: product, samples, pamphlets…) and also you are going to get exclusive access to xyz, as well as xyz and as a bonus you’ll also get this awesome thing”   By offering a fast action bonus, you can REALLY increase your conversions a lot…   I remember we were on family vacation in Destin Florida  It was a hot sunny day… I was shopping for a shirt at this shop where you could choose or create your own design… and they would print it on your shirt. So I chose two shirts that I liked and went to check out… The guy at the checkout asked me if I wanted to get a free shirt And I was like sure… how do I do that? He said we are running a promotion this weekend if you buy 3 shirts, you get one on the house… I was like Cool, lets do it… I picked out two more shirts and ended up walking out of the store with twice as many shirts as I was planning on buying…   Why? Because he created urgency and scarcity by telling me that this promotion is only happening this weekend which incentivized me to take fast action and he offered to give me more value for less money…Right? So it was a no-brainer for me. And I took action   Urgency and scarcity really work! (when done right) It has to be real…   SO when you are telling someone that you’re only running the promotion until this weekend, or you only have a couple more discounted tickets to the event, you have to stop the promotion at the time you promised.   Now that you know your two most important tools, you can go out there and start implementing it in your marketing… and feel free to share your scarcity and urgency ideas with us here in the reviews section. So there you have it, my friends, I hope this brought you some insights, tools, ideas, and clarity on how to start automating your business… I hope you guys enjoyed this one and again this is a journey, we are all going on a journey together. And if you want to learn more about how to market vs. sell keep tuning in to this show.   I have an awesome surprise for you guys soon in the future and Im really excited to help you explode your MLM business!   Thanks so much for listening.   Also, don’t forget to subscribe and leave an honest review. Every week I give a shout out to one of my fans. If you want to get a chance to be shouted out live on the next show, make sure to leave a review below.   Also take a screenshot let me know what you thought of this, tag me on Instagram @alexlozenko. If you have a question you want to ask live on the show. You can go to CrushMLMRadio.com and submit your question there. This is all I got for you today.  Thanks again, love you guys, Talk to you soon. Bye