Do you use the same language as your customers or clients? Content strategist and expert Steph Hay urges us to focus on discovering the common language between customers and businesses that impact user experience and business goals. Steph gives real examples of useful questions, conversations, and storytelling anecdotes as ways to drive the design, development and implementation of a site. We also discuss the challenges of design and development that lacks a clear content path, and how content-first design ultimately makes us get our work done faster, while simultaneously communicating more effectively.
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