How do you rehaul a 21-year-old brand? Eric Gillin explains how he helped relaunch Epicurious’ site through a phased, practical approach. We focus on the most important features of the site and which tools helped narrow these assumptions down. We talk about the difficulty of launching new features on a site with exponential visitor growth, developer impact, user experience, and parsing criticism. We also chat about their upcoming mobile app, how it differs from the site, as well as the future of food and digital.< Download MP3 >      < Listen on ctrlclickcast.com >Show Notes:Condé Nast's Epicurious Gets a Tech-Savvy Makeover Welcome to the New Epicurious Search Experience TheStreet.com WebReaper Vulcan Framework AMP from Google Node.js Instant Articles Mobify Adobe Analytics (previously Omniture) Optimizely React Native How Digital Killed the Recipe Beer Can Cabbage Recipe Momofuku Ssäm Bar David Chang's Bo Ssäm recipe Kurt Vonnegut Technopathy The Beastie Boys Leave us a review on iTunes Review our show on StitcherSponsored By