Not just for developers, this episode will help business leaders in any department to serve their customers. Charl Coetzee, CUBE Chief Technology Officer, discusses:

• how he approaches technology as the CTO (beginning at 4:42),

• the downside of building seamless technology (starting at 11:25)

• how he decides what tools or technologies the CUBE team should be using (timestamp 22:25),

• how he evaluates what a customer wants (when sometimes they don't know themselves!) (starting at 30:22 and again at 48:21),

• the workflow management of development (53:49),

• how to evaluate technology honestly (1:02:51), and

• a look ahead for technology (1:06:33)

Though technology is ever-evolving, Charl gives key insight with examples from the past that bring clarity and practical ideas that you could implement into your personal or team practices today.

Books mentioned: The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You by Rob Fitzpatrick