Chris N. West is the President of LR Training Solutions, is a professional member of the National Speakers Association and formerly worked with Google as a marketing specialist. He and Ricardo discuss the dynamics of multicultural marketing, marketing to Hispanics, marketing to African-Americans, and also his own mixed-ethnic African heritage. This is an engaging conversation and great for anyone interested in marketing to multicultural audiences.  The weekly CultureMatters™ podcast consists of authentic and down-to-earth conversations about culture and cultural matters with some of the world's top influencers and Ricardo González. In addition to hosting CultureMatters™, Ricardo is the author of The 6 Stages of Cultural Mastery and The Cultural Transformation Manifesto. He is recognized worldwide as an expert on culture and cultural transformation. He is also the founder and CEO of Bilingual America, a national cultural communications training institute.  Learn more at CulturalMastery.com.