Makeda Mutema-Newton is a talented and super smart event strategist and the founder of Events Unlocked. She helps creative entrepreneurs plan profitable workshops, retreats, and conferences with attendee experience at their core.

She's written a 200+ page book with a detailed step-by-step guide on planning your event, and has tons of resources available at her site. She focuses on helping entrepreneurs plan an event that'll be both hugely valuable for attendees AND turn a profit for the person planning it. 

Makeda has worked so hard on her business, and I'm so excited to see it grow over the years. We talk about everything from how she got started to a detailed step-by-step of the most common mistakes people make when planning their conference, retreat, or workshop.

00:03:15: What's Makeda's job and what does she do?

00:08:44: What has her career trajectory looked like?

00:16:30: What are the rewards and challenges of her business?

00:23:00: How does she market her business?

00:41:00: What are the most common mistakes people make when planning their event?

00:50:00: Back to the Future - what advice would Makeda give to her younger self?

00:54:34: A Day in the Life: What does her day to day look like? Then, our listener questions and a lightning round.