Today on the Cupp O' Sunshine Podcast, Deb Cupp is joined by behavioral scientist, consultant, and NY Times Best Selling author Jon Levy. Jon specializes in applying the latest research to transform the ways companies approach marketing, sales, consumer engagement, and culture. We often think that connecting with people means networking events, fancy dinners, and swag giveaways in sales but how effective are they? Not very. Hear Jon's thoughts on rethinking how we try to build connection and trust with others, the value in asking a colleague or customer for advice, and creating what Jon calls, the IKEA effect.
In This Episode You Will Learn:
Some Questions We Ask:
Resources:
‘You’re Invited: The Art and Science of Cultivating Influence’
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