“It’s always evolving. You have to know what your passion is and what you’re good at as well as know what you are willing to learn more about so that you can offer your best services [to your clients].” - Judy Daghestani

“I never created a business plan [when I launched], I just went for it. And I felt this approach was useful for me to understand exactly where I wanted to take my business before creating a more concrete plan.” - Rohma Theunissen

Halfway through Curated Conversation's inaugural season, host Rohma Theunissen is joined by Curated ME's Founder Judy Daghestani to reflect on the past three months and discuss their individual freelance journeys. From addressing sticky topics such as pricing and finding your niche to client pitching techniques and strategic collaborations, this episode unearths what it takes to succeed as a solopreneur in this 1.5 trillion dollar industry.

Hosted by: Rohma Theunissen

About Judy Daghestani
A graduate of University of Southern California’s MSc Marketing program, Judy Daghestani, is the founder of Curated ME and Dubai-based boutique market research and brand development consultancy LFHM Middle East in Dubai. Born and raised in Southern California and having worked for high-profile luxury and retail brands such as Tiffany & Co., Ralph Lauren & Bloomingdales and Harvey Nichols in Dubai, Judy is highly knowledgeable about our inter-cultural, Middle Eastern retail market and holds an avid passion for consumer insights and psychology. Judy partners with ESMOD Fashion Institute in Dubai to teach Luxury Brand Development and also is the Co-Founder of EASTWAVE Concept, a virtual pop-up that supports MENA designers reach global audiences.