A semi-academic look at how marketing works and why we choose the products we buy. We look at the consumer decision making process, cognitive dissonance, and how consumers distinguish products from one another.

Addition by Subtraction

Mar 7th, 2019 12m 27s

The practice of addition by subtraction can help nearly all aspects of our businesses or lives. Many things can be improved by making them simpler, or more concise. In this episode, I introduce the concept so that we have a shared language thr

The Yearly Scorecard

Feb 28th, 2019 11m 59s

Every year I create a yearly scorecard, which helps me measure my activities. But what it really does is helps me stay focused on the things that bring me happiness. In this episode, I lay out my strategy and what I'm trying to do in 2019.

Culture and Effective Marketing

Feb 21st, 2019 25m 53s

An exploration of how culture relates to marketing.

How to be productive

Feb 14th, 2019 19m 44s

I think the productivity industry is full of disingenuous and dishonest content. It's easy to fall into a trap of credit card productivity and spending more time reading about productivity than actually being productive. Here's how I get things

A new direction

Feb 7th, 2019 9m 18s

In which we talk about the future and the role that this podcast plays in it.

Interview With Joe Sinkwitz, Entrepreneur

Dec 20th, 2018 29m 47s

Joe Sinkwitz is a co-founder of Intellifluence and Principal at Digital Heretix. Joe is one of the smartest marketers on the planet. We discuss a variety of things including influencer marketing, decision making and paths to entrepreneurship.

Interview with Annie Duke on Decision Making

Nov 15th, 2018 43m 1s

Annie Duke is somewhat of a polymath. She has an academic background in psychology, and has been an incredibly successful poker player. She holds a World Series of Poker gold bracelet, and is one of the leading money winners among women in Worl

Interview with Maureen Metcalf on leadership

Oct 25th, 2018 31m 19s

Maureen Metcalf, Founder, CEO, and Board Chair of Metcalf & Associates is a highly sought-after expert in anticipating and leveraging future business trends to transform organizations. She has captured her thirty years of experience and succes

Interview with Sille Krukow on behavioral design

Oct 4th, 2018 24m 14s

Sille Krukow is a behavioral designer working on nudging consumers towards better, greener and safer decision-making. We discuss choice architecture, how we make decisions and how decisions are made for us.

Interview with John Michael Godier on creativity

Sep 20th, 2018 26m 42s

John Michael Godier is an author, a youtuber and a science popularizer. We discuss creativity, decisions and routine.

Interview with Daron Larson (Mindfulness Coach)

Sep 13th, 2018 46m 36s

In which we discuss mindfulness and how thinking about being, and thinking about thinking can influence our decisions.

Decisions vs Problems

Aug 30th, 2018 6m 29s

In which we lay some groundwork to understand how decisions help us solve problems. And a clever little story about a banana company in 1915.

Jacob Graf (Founder, GrafTechnology)

Aug 23rd, 2018 35m 24s

In this episode, I interview my good friend, Jacob Graf. It's a candid, friendly conversation, but we discuss Jacobs unique worldview on tech, motivations and how he solves problems in his every day life.