Jon Pietz runs Brandxco and is a branding expert. Jon uses probing interview techniques in his brand discovery process with clients.This buyer insight and the real problem you solve for your ideal customers, is part of Jon's approach. This branding strategy transforms your marketing activities and the return you get on your marketing spend. Spending some time with Jon you will learn from his many years experience about how to develop your core brand position.Jon's process is aimed at understanding:You:What are you good at? What makes you different? What are your most satisfying experiences with your clients? When you are firing on all cyclinders and what is that like?Your sales cycle:Your process, your sticking points, why you win, who they try and attract as ideal customersCompetitors:Who are they, what makes them different, where do they competeIdeal customers

Identify up to 12 awesome customersScore your customers for certain factors, need, values, referral opportunity, growth, etcWhat is driving their behaviour: from life and work that you provideWhere do they get their information: social, magazines, What are the common, beliefs, values, fears: The psychology behind why they buy from you.

Jon turns the tables on me and asks me about my process and my ideal client.Books Jon referred to:Tom Asacker The business of BeliefTed Talk by TomSimon Sinek Start with WhyMarty Neumeir - Liquid Agency The brand GapChip and Dan Heath - Made to Stick SwitchJeanne Bliss - I love you more than my dogBrandxco