Kristin Zhivago started as a teacher like me but when she finished her teaching degree there was little in the way of positions. Lucky for us she invested her time in sales and marketing and has spent her career seeking out customer insights by interviewing customers for organisations. Kristin is the author of the RoadMap to Revenue, How to sell the way your customers want to buy. I recently interviewed Kristen about her journey and asked her about the trends she is seeing in selling, about best practice questions when interviewing, the role of persona's and how the buyer journey has changed.Kristin's website