David Greenberg is the SVP of Marketing at Act-On Software.  David shares more about his background and how he wound up helping companies like Act-On grow successfully through marketing.  Here are some of the highlights of what you can expect in this episode:

• What marketing can do to optimize your sales funnel
  
• Why you need qualitative data from your customer to make improvements in sales, marketing and product
  
• How to manage a co-hort of users to get regular feedback about your product
  
• What you need to do to build a marketing machine that works for your company
  
• How customers want to make purchasing decisions today

Resources

• Act-On Content Library
• Act-On Blog
  

Reaching out to David

• Connect with David on LinkedIn