Over the last 2 years on the show, we have interviewed 40 of the world’s leading customer experience leaders. During these conversations, we noticed several universal themes and best practices emerge which show how world-class brands manage their customer experience. And so, we collated these insights into four mega-themes and built an overarching model which will help you create amazing experiences for your customers. We call it The Customer Experience Flywheel, and it's our gift to the CX community.

Resources mentioned:

• The Customer Experience Flywheel (Article and image)
• Michael Momsen (LinkedIn)
• Adam Jaffrey (LinkedIn)

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.