Eric Almquist is a partner at Bain & Company and is the author of The Elements of Value framework. In this episode, Eric shares insights from Bain’s Elements of Value research and provides useful tips on how you can identify what your B2B customers actually want.
Resources mentioned:
Key takeaways (starts at 34:15):
This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.
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