Insights for Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture | Podchaser

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Episode from the podcastCustomer First Thinking

Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture

Released Wednesday, 20th December 2023

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Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture

Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture

Wednesday, 20th December 2023

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What is Customer First Thinking about?

Here is the podcast description for Customer First Thinking:

Businesses everywhere are struggling with change due to digital disruption. They are now at an inflection point: give up obsolete marketing practices, or risk being denied a meaningful role in the lives of people. The goal is no longer to amplify the voice of the brand – it is to serve the needs and interests of customers at every stage of the relationship lifecycle. This new marketing model is characterized by the strategic embrace of Customer First Thinking, where the emphasis is on delivering a more unified experience for customers. More than simply a platitude, this idea has evolved into a set of governing principles that can transform the corporate role of marketing from brand messenger to customer advocate.

How many episodes of Customer First Thinking exist?

As of Jun 6th, 2024, Customer First Thinking has published 42 episodes.

When was the latest episode of Customer First Thinking?

The latest episode of Customer First Thinking was published on May 15th, 2024

When did Customer First Thinking launch?

Customer First Thinking launched its first episode on Oct 16th, 2018.

Is Customer First Thinking explicit?

The content of Customer First Thinking is not explicit.

Who is the author of Customer First Thinking?

Customer First Thinking is created by Stephen Shaw.

Which podcast categories does Customer First Thinking belong to?

Customer First Thinking belongs to the following podcast categories:

Business
Marketing

Which podcast hosting provider does Customer First Thinking use?

Customer First Thinking is hosted on Libsyn.

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From The Podcast

Customer First Thinking

Businesses everywhere are struggling with change due to digital disruption. They are now at an inflection point: give up obsolete marketing practices, or risk being denied a meaningful role in the lives of people. The goal is no longer to amplify the voice of the brand – it is to serve the needs and interests of customers at every stage of the relationship lifecycle. This new marketing model is characterized by the strategic embrace of Customer First Thinking, where the emphasis is on delivering a more unified experience for customers. More than simply a platitude, this idea has evolved into a set of governing principles that can transform the corporate role of marketing from brand messenger to customer advocate.

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