In this episode, we’re talking to Corinne Sklar, a brilliant creative mind in the world of business and marketing who is the Chief Marketing Officer for IBM iX. During our interview, Corinne busts a few persistent marketing myths that are holding businesses back when it comes to connecting with customers. She also shares how her background in art has influenced her approach to innovation and collaboration, especially when it comes to one crucial thing—join us to find out what it is and how to use it effectively.