The legacy approach of selling to customers based on product features and functions alone is no longer enough. In order to meet and exceed the expectations of today’s customers, organizations must shift their strategy to create an end-to-end value framework that is centered on value-based outcome selling. 

In this episode, host Ross Fulton chats with Chris Singh, Chief Customer Officer and Head of Global Success at Blackbaud, about how Blackbaud built an outcome-driven customer lifecycle and how you can leverage your people, tools and data to achieve a value-driven transformation in your organization.

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To accelerate customer value realization in your organization:

• Learnhow you can integrate your customer lifecycle to accelerate value realization and best-in-class NDR 
• Discoverthe 6 key disciplines to mastering customer value realization 
• Learn5 proven steps to aligning Sales & Customer Success and value selling and success

Visit Valuize.co for our full library of cutting-edge customer lifecycle resources.