In the world of B2B, customer value has historically been a trivial concept. But, in recent years, the conversation around customer value has shifted and organizations are finally realizing the criticality of customer value and its place at the heart of the customer lifecycle. In the subscription economy, customer value is more than an abstract idea, it’s a real, measurable and verifiable thing that powers your recurring revenue engine. But, delivering, measuring and selling customer value is all redundant if you don’t first have a carefully designed and agreed-upon definition of value.

In this episode, host Ross Fulton chats with Brent Adamson, Global Head of Research and Communities at Ecosystems, about his groundbreaking research into customer value and how you can leverage the 3 types of customer value to drive market-leading revenue retention and expansion in your organization.

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To accelerate customer value realization in your organization:

• Learnhow you can integrate your customer lifecycle to accelerate value realization and best-in-class NDR
• Discoverthe 6 key disciplines to mastering customer value realization
• Learn5 proven steps to aligning Sales & Customer Success and value selling and success

Visit Valuize.co for our full library of cutting-edge customer lifecycle resources.