In the license world, Sales was king. When business growth was driven entirely by net-new sales, the whole organization was laser-focused on this singular function. But, the license model has quickly and almost completely been taken over by the subscription economy. Revenue growth strategy in enterprise tech has shifted from new customer acquisition to now focusing on Net Dollar Retention as the key revenue driver. Today, enterprise technology companies' growth and valuation is driven through a finely tuned customer lifecycle that balances new customer acquisition with recurring revenue growth through customer retention and expansion.

In this episode, host Ross Fulton chats with Brandon Sweeney, Chief Revenue Officer at HashiCorp, for his expertise on the critical role of the Chief Revenue Officer and how these leaders can create a unified customer journey that accelerates revenue retention and expansion.

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To supercharge NDR in your organization:

• Learn how you can integrate your customer lifecycle to accelerate value realization and best-in-class NDR
• Discover 5 proven steps to align Sales & Customer Success around value selling & success
• Read about the what, why, and how of Net Dollar Retention - your most important success metric

Visit valuize.co for our full library of cutting-edge customer lifecycle resources.