In part two of data in sport we focus on AI as we speak with Ian Partilla, head of global revenue and sports at GumGum. Episode 13 was recorded at Sport Accord on the Gold Coast.

We address opportunities in sponsorship and digital media, Ian’s role at GumGum, the opportunities for sports teams in how they categorise their digital and social assets, the role of ad-tech in sports and what the future of the technology could mean for brands.