Episode 10 is a special live edition which looks at the issue of Super Bowl advertising. Host Liam Fitzpatrick is the facilitator in this session which is part of the Networx event series in Brisbane.

The panel of Sarah Kelly, associate professor in law and marketing at University Queensland, Rob Hudson MD at Clemenger BBDO join Luke Wheatley, head of creative and content for Flight Centre.

We discuss this year’s most successful spots, which ones failed, whether paying $5m for 30 seconds can deliver on ROI for brands, the power of competitive interference, lessons marketers can take away, as well as the panel’s favourite all-time Super Bowl ads.