There are no two ways around it: selling a product does not come naturally to most of us. In fact, the very idea can feel a little slimy. Isn’t it a little weird to try to convince someone to part with their hard-earned money? Who am I to try to take it out of their pocket?

Is this even ethical?

In previous episodes we’ve discussed why you as a business owner need to learn to sell—to sell often, and with confidence. But the whole idea can still be uncomfortable.

These days, we might feel a backlash against consumerism and materialism, and, even though we practice ethical and responsible ways of creating our work, we can’t shake the feeling that we’re still contributing to a problem.

If you create a product, isn’t that just one more “thing” you expect people to burden their lives with?

If these sorts of thoughts are leaving you paralyzed, don’t miss this conversation. We’re going to discuss the difference between creating and selling things that the world could do without, and truly valuable products that enrich the lives of their customers.

Products, sales, money… these are all just tools for the movement of value between human beings. Are they good, or are they bad? It all depends on how you use them.