There’s nothing worse than launching to crickets.

That’s what we call it when you pour time and effort into designing and building a great product—a piece of art, an online course, a great app—you work on it for weeks, or months… or years.

You actually finish the product.

You put this amazing thing you made out in the world…

And no one wants it.

In response to all your hard work, you get… nothing.

Just the sound of crickets chirping. You know, figuratively (or maybe literally, depending on where you live!)

That’s just the worst: making something that you love, and then finding out nobody else is interested.

Was all that time wasted? Is there any way to salvage this product? Maybe if you used different launch strategies…

We never want you to end up asking those questions. When you make a product you want people to buy, there’s a simple rule: you have to make something people WANT to buy.

It’s not enough to make something you want. It’s not enough to make something you think other people want… you need to make something they actually want.

You need to find out if people want your product long before you make it. You need to validate your big idea before you give it your blood, sweat, and tears.

How do you do that? We’re going to tell you today.